About Humans of Reddit

We started Humans of Reddit because brands kept getting destroyed on Reddit. And it was always the same reason. They treated it like every other platform.

The problem we saw

Brands would hire a social media agency. That agency would throw Reddit into the same bucket as Instagram and LinkedIn. They'd schedule posts. Use bots to upvote. Copy-paste replies from a script doc. And Reddit's community would eat them alive.

We watched this pattern repeat for years. Brands burning money. Agencies delivering vanity metrics. Reddit users getting angrier about corporate astroturfing.

What we do differently

Every single interaction we create on Reddit is written by a real person. Not AI. Not a bot. Not a template. A human who has spent time in the subreddit, understands the community norms, and writes something that actually belongs in the conversation.

We don't post promotional content. We don't astroturf. We don't use fake accounts. We participate authentically in conversations where our clients' brands naturally fit. When someone asks "what tool do you use for [problem]?" our team is already in those threads with genuine, helpful answers.

Why Reddit matters now

Google started prioritizing Reddit threads in search results. AI search engines like ChatGPT and Perplexity cite Reddit answers as primary sources. People add "reddit" to their Google searches because they trust real human opinions.

If your brand isn't in those conversations, you're invisible to a growing share of purchase decisions. That's not a marketing opinion. That's a search trend you can verify right now.

The team

We're a small, focused team of Reddit natives. People who've been active on the platform for years, across dozens of communities. We understand moderation culture, community dynamics, and what gets a comment upvoted versus buried.

We don't need a large team. Reddit marketing at scale requires consistency and authenticity, not headcount.